Compared to
most female teen celebrities of the 60s, Donna was the proverbial
renaissance girl. Only
sixteen when she first appeared in the Beach Party series, she was
already an experienced singer, model, actress and clothing
designer.
Actually,
Donna's career began long before the Beach Party era. She
started singing and performing at an early age, with enough
success to be able to celebrate her tenth birthday on March 7, 1957
as a guest star on the Mickey Mouse Club.
After some subsequent appearances in small roles on several TV
dramas, the next significant event in her path to fame came in 1963,
when she won a lucrative contract (in a nationwide
contest) as the “celebrity spokesmodel” for Dr Pepper,
one she continued in even after she finished appearing in
the AIP movies (her contract with Dr Pepper actually ran until
1968).
On
that tangent, think movie product placement deals are a
comparatively recent trend?
Think again – anyone in any club or party scene in the
second through fifth Beach Party film just happens to have a bottle
of -- guess what?
(hint: think “pretty young spokesmodel”…) -- in their hands or
sitting in front of them.
Regarding
that role, if one wants to see a wonderfully entertaining example of
the early, truly adolescent version of the "Dr Pepper Girl" in
action, I highly recommend a viewing of Dick
Clark's Celebrity Party. This forty-five
minute long television special -- sponsored by Dr Pepper and
broadcast on ABC on November 30, 1963 (somewhat awkward timing,
being just a week after the J.F.K.
assassination)
-- an absolutely fascinating Loren time
capsule.
Set
in an unamed "home in Hollywood," (which was actually Frankie
Avalon's house in Bel Air), the guest list crams in a
choice sample of the teen idols, Hollywood stars and pop icons
of the era. Donna co-hosts the party along with Dick, and in
attendance are many Beach Party series cast members, including
Avalon, Annette (who sings Promise Me Anything from
Beach Party), Dick Dale, John Ashley and
then spouse Deborah Walley. Shelley Fabares and Paul Peterson
show up, as do Wayne Newton, Connie Stevens, George Hamilton, Jan
and Dean (who are at their high water mark here, enjoying
the popularity of their recent #1 smash "Surf City"),
Bobby "Boris" Pickett ("The Monster Mash") and even "Miss
Teen America," who appears complete with her
crown.
Dick
does his usual brief, well-intentioned but
transparently
promotional "interviews" with all these people; both Avalon and
Funicello buzz a bit about the "upcoming sequel" to
Beach Party, Annette intriguingly
reinforcing to Dick "I'm still under contract to Mr. Disney, but
non-exclusively." Dick Dale makes the most
insightful comment of the evening when Clark asks him "Dick, are
you still with the surfing craze, and the wild and wonderful sound
California music?", to which Dale responds "oh, you better
believe it Dick, I'll never give it
up."
One
other short but interesting "interview tidbit" occurs when
Dick briefly interviews Jackie DeShannon about her singing role in an upcoming new
film called Surf Party. Jackie
seems almost
Seventeen year old Donna in 1964
(AIP apologetic when
responding to Dick's questions about
the movie,
publicity shot for
Bikini Beach) was which was one of the first
"clones" of Beach Party. That's
not surprising,
given DeShannon had limited musical numbers
and screen time in this low budget, comparatively
weak attempt by MGM to jump on the emerging "pop
surfing musicals"
bandwagon.
In
addition to Annette's musical number, we're treated to performances
by April Stevens and Nino Tempo ("Deep Purple"), the
Challengers (who provide Albatross, an impressive
surf instrumental), Dick and Dee Dee ("Turn Around")
and Trini Lopez ("Kansas
City").
Host
Donna gets to perform twice during the show, her first piece being a little ditty
called I Can’t Make My Heart Say Goodbye. While the genre of the
song – a Tammy-Wynette-ish, tear-jerker country ballad – is
somewhat dated even by 1963 musical norms, the number
is still a striking demonstration of the impressive vocal
and stage technique of the sixteen year old
ingénue, one that attains a standard far above her years.
Later on in the show, we're treated to a second
performance, where she sings out by the pool (on a unusually
cold L.A. night; the poor girl must have been freezing, you can
see her frosty breath with every note) while playing the piano,
backed by the Challengers, in a soulful, rockin' version of Bill
Bailey. Throughout the whole
program she's at
her giggly adolescent best; one can only imagine the thrill
the young beauty was feeling during her first true
"starring" appearance on national TV. A video
of this rarity is available from the San Francisco based firm
The Video
Beat, which by the way is a great source for this sort
of "lost" vintage pop material.
But
Donna didn’t stop with just films and Dr Pepper: in 1965,
she became an almost overnight regular on network TV. Starting with an ongoing
singing spot on ABC’s Shindig, she then obtained a guest star
role (as “”Suzie the Cheerleader,” a.k.a. Robin’s girlfriend) on the
Batman TV show (which was no mean
feat, major Hollywood stars were literally banging on ABC’s door at
the time to get a spot on that highly rated program), and
subsequently made appearance on the Monkees and Gomer Pyle. She continued to grow on TV,
showing up on other variety shows such as Milton Berle and
Red Skeleton, and even made some appearances on the
Hollywood Squares.
She also liked to design clothing
and sew, an interest that started in her childhood and evolved to
the point where she designed and sewed most of the attire
she wore during her 60's appearances. In 1964, she
spun that avocation into a spokesperson deal with the Simplicity
Pattern Company (there's a quicktime movie of her cute, perky
TV ad for Simplicity in the archival section of Donna's ADASA
web site, link provided below). And -- in all the
abundant free time she had left over -- she even wrote advice
columns for teen oriented magazines, and not the mindless
blathering sort, either.
To this day, they come across as strikingly articulate and
thoughtful compared to what normally appeared in those
publications.
As
far as Donna’s singing and recording career, while it started in
childhood, the majority of it ran from the early to mid 60’s and
involved the release of scores of singles on a number of labels (the
only album was the Capitol LP covered in the discography
section of this site; most of Donna’s earlier singles that got
airplay were on Crest or Challenge). The material is hard to
characterize, ranging from bubble gum pop (“I’m In Love With The Ticket
Taker”) to the grand diva-ish (“It’s Such A Shame”) to
the faddish (”Do The Zonk”) to the just plain
bizarre (“Johnny’s Got Somethin’”). To her credit, this
variety suggests Donna was confident, capable and flexible enough to
experiment with pretty much whatever was thrown at
her.
While
that range is interesting, there was almost a problem with
if, for suffice to say Donna had a superb but generally
under-challenged voice.
Listening to her recordings today, one hears an almost
schizophrenic range of material, much of which seems far
below her obvious competencies. In fact, one is
wistfully left wondering what might happened if this gifted
artist had come under the wing of different producers,
ones who might have taken her down riskier but more substantive
paths. Granted, there
are a handful of moments in some of her late Reprise era recordings
that hint at greatness, at the “what could have been,” but but Loren rocks Shindig,
1965
one can only imagine what this powerhouse of a singer could
have
accomplished if she’d gotten into the hands of a visionary
like Phil Spector or Snuf Garrett. Case in point: Atlantic
Records took such a risk in 1969 when they shipped fading, outdated
pop diva Dusty Springfield down to Memphis to record with a
cherry-picked crew of seasoned blues musicians. Springfield was frightened
and challenged in the sessions, but the result was in “Dusty in
Memphis,” a masterpiece that not only revitalized her career,
but which most reviewers now label as one of the greatest pop albums
of the entire decade.

Donna married record
producer Lenny Warnoker in 1968 at the ripe old age of twenty one,
and subsequently retired from acting and singing.
Interestingly, two of her children from that marriage (her first,
she and Warnoker divorced in 1986; Donna subsequently remarried, to
Jered Cargman) followed in their mother's professional musical
footsteps: son Joey (born 1970) has
played drums for a number of artists including Beck and R.E.M., and
daughter Anna (left, born 1972) has
carved out a multifaceted niche
as an instrumentalist/singer/songwriter within the
Southern Californian "indie" circuit (my review of Anna's CDs
and videos suggests that while she doesn't have quite the same
vocal gifts as Mom, she definitely inherted her presence
and style).
After starting a family,
the “musical” Donna briefly re- Mom
in
1964....
.....and daughter in 2004
surfaced in the early 1970s and released a few fe
,
singles, most self or co-produced. The compositions were
originals or covers in what can best be described as a
country/country-rock format.
The material was creative and interesting but unfortunately
drew little if any attention, and Loren again disappeared from
view.
But Donna’s legacy is still fun – and is
in fact still evolving: almost forty years after the end of her
primary acting and singing career, Loren has re-surfaced again. Now living in Hawaii, Donna
runs her own successful clothing line, has a chain of boutiques and
is still the thoughtful beauty. Or stated differently, time
has treated this lady quite well. Should anyone need
convincing of the latter, that's Donna below -- yes, the Dr
Pepper/Simplicity/Shindig/Beach Party Donna -- circa
2002, modeling one of her own
creations. Trust me, there's even more of that beauty and
creativity awaiting those who take a trip to
her fun ADASA
Hawaii
site.

Photo provided by and used with gracious
permission of ADASA Hawaii,
Ltd.